KRAFTON

Life simulation game inZOI garnered a strong player response as it reached a ‘Very Positive’ rating on Steam shortly after launching in Early Access. The game’s realistic simulation and community-friendly publishing efforts have demonstrated its potential as a long-term IP.

KRAFTON, Inc. surpassed 1 million cumulative sales of its life simulation game, inZOI, as of April 4 – just one week after launching in Global Early Access on Steam. This marks the fastest sales milestone ever achieved by a title published by KRAFTON.

On March 28, 2025, inZOI released in Early Access via the global PC gaming platform Steam. One day before launch, inZOI ranked 1st on Steam’s Global Top Wishlists, and then rose to No. 1 on Steam’s Global Top Sellers List (by sales revenue) just 40 minutes after its release. To this day, inZOI continues to top sales rankings across regions including North America and Asia.

inZOI has been praised by players across various metrics beyond sales. As of April 4, Steam reviews displayed an 83% positive rating, earning the game a ‘Very Positive’ status. inZOI also reached 175,000 concurrent viewers on Twitch, ranking 3rd in the Games Category. “Canvas,”inZOI’s in-game UGC (User-generated Content) sharing platform, showed strong levels of community engagement as it garnered more than 1.2 million players on the day of launch with over 470,000 pieces of uploaded content.

Building up to inZOI’s release, KRAFTON drew attention to the game by showing up at major global game shows, collaborating with international influencers, and actively communicating with the player community. The inZOI global showcase and demo build particularly attracted high interest, while leading global media and gaming outlets further raised anticipation worldwide through continuous updates on the game.

KRAFTON’s step-by-step approach in releasing information on inZOI along with its player-friendly operational strategy established a foundation for trust, leading to a widely positive sentiment across the player community.

CEO CH Kim stated, “We are grateful and excited to present inZOI to players around the world through Early Access,” adding, “We will continue to actively communicate with players and foster inZOI as KRAFTON’s long-term franchise IP.”

The game’s future updates will introduce new content, including mod support and new cities, with all updates and DLC provided for free until full release.

More information about inZOI is available on its official website here.

1